Avant & Delta Equipment
Optimising Ad Strategy for Lower Costs and Higher-Quality Leads
Avant Equipment and Delta Equipment partnered with Craft to improve the efficiency and effectiveness of their digital advertising. We began by restructuring their Google Ads accounts, refining campaign structures, and improving keyword relevance to ensure ads reached the right audience.
Broad, low-performing keywords were removed in favour of targeted terms that drove meaningful engagement. We also implemented robust conversion tracking, enabling data-driven optimisation that prioritised quality leads over clicks.
Alongside Google Ads, we developed a Meta campaign designed to attract high-value traffic. By focusing on users most likely to engage and enquire, we increased the potential for valuable sales opportunities.
The result was more relevant ads, lower costs, better leads and stronger ROI. This approach is built for sustained improvement over time.
Avant Equipment and Delta Equipment partnered with Craft to improve the efficiency and effectiveness of their digital advertising. We began by restructuring their Google Ads accounts, refining campaign structures, and improving keyword relevance to ensure ads reached the right audience.
Broad, low-performing keywords were removed in favour of targeted terms that drove meaningful engagement. We also implemented robust conversion tracking, enabling data-driven optimisation that prioritised quality leads over clicks.
Alongside Google Ads, we developed a Meta campaign designed to attract high-value traffic. By focusing on users most likely to engage and enquire, we increased the potential for valuable sales opportunities.
The result was more relevant ads, lower costs, better leads and stronger ROI. This approach is built for sustained improvement over time.
