When Wollongong Central unveiled its new brand, they wanted more than just a visual refresh. They were looking for a way to share the spirit behind their transformation, a brand built on being spirited, individual, sensory, neighbourly and full of heart.

We produced a launch video that brought these pillars to life, showcasing the vibrant, welcoming atmosphere of this landmark shopping destination. From bustling walkways to unique retailers, every shot was crafted to convey the energy and diversity that make Wollongong Central a place where the city truly comes to life.

With over 200 stores in the heart of the CBD, the video became both a celebration of the rebrand and an invitation for the community to rediscover their city’s retail heart.