With a strong reputation across the Illawarra, Bayside Security Doors & Blinds partnered with Craft to drive more consistent, high-quality enquiries and capture additional demand in a competitive local market.

Operating across multiple product categories, the challenge was to attract high-intent customers while improving efficiency as volume increased.

We developed and continue to manage a search-led digital strategy, targeting location-based keywords across services including security doors, blinds and shutters. This is supported by Performance Max and Meta campaigns to expand reach, along with email marketing to stay connected with existing audiences.

With clear conversion tracking across calls, forms and on-site actions, we continuously refine performance to improve both lead volume and quality.

The result shows that a focused digital strategy can scale enquiries while maintaining efficiency in a competitive market.