Human Nature partnered with Craft to promote their MTWN20 national tour, with a focus on driving ticket sales across both metro and regional shows.

We developed and managed a Meta advertising strategy across Facebook and Instagram, building campaigns tailored to each tour stop. Early activity focused on building awareness and excitement, followed by traffic and retargeting campaigns designed to drive ticket clicks and convert demand.

Creative played a key role, with a mix of video and static assets used to engage fans and maintain momentum across the campaign. Ongoing optimisation allowed us to shift budget and focus toward high-performing locations, supporting sell-outs and maximising attendance across the tour.

The result was a well-executed digital strategy which drove consistent demand across a national tour, helping turn audience interest into sold-out shows.