Oztent
Driving Retail Demand Through Digital Marketing
the
results
Oztent partnered with Craft to drive demand across both new and existing products, with a focus on supporting in-store sales through key retail partners like Anaconda, BCF and Tent World.
In a competitive category with a retail-first buying journey, the goal was to stay top of mind while capturing high-intent demand.
We developed and continue to manage a full-funnel strategy across Search, YouTube, Performance Max and Meta, aligning campaigns to product ranges and retail locations. From product launches like the Positive Lock System to campaigns like the Ultimate Chair Challenge, creative focused on what matters most, speed, durability and ease of use.
The result is a consistent digital presence that drives awareness, captures demand and supports retail sales where it counts.
Oztent partnered with Craft to drive demand across both new and existing products, with a focus on supporting in-store sales through key retail partners like Anaconda, BCF and Tent World.
In a competitive category with a retail-first buying journey, the goal was to stay top of mind while capturing high-intent demand.
We developed and continue to manage a full-funnel strategy across Search, YouTube, Performance Max and Meta, aligning campaigns to product ranges and retail locations. From product launches like the Positive Lock System to campaigns like the Ultimate Chair Challenge, creative focused on what matters most, speed, durability and ease of use.
The result is a consistent digital presence that drives awareness, captures demand and supports retail sales where it counts.
